Well, today was the big roll-out of the publicity effort in support of the fundraising for my Channel swim. SwimMikeSwim.com is now a separate website, with lots of information borrowed from the blog here, along with some new stuff, and it makes donating very easy!
I'm not sure what will happen with this full blog, given the prevalence of Facebook and Twitter (see SwimMikeSwim at both!), and the centrality of SwimMikeSwim.com. So, we'll have to see if there is still a role for this. Probably. It's good to have a longer format sometimes.
The good news is that the local paper, the Rockford Register Star, picked up the story right away and there is an article in the on-line version tonight, and hopefully will be in the print version tomorrow!
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